Centinela Feed & Pet, a small pet food retailer, wanted to launch a new line of high-end all natural dog food, to compete against international brands like Iams and Purina. The packaging had to break through the clutter and grab consumers' attention in-store because the client had very little to spend on traditional advertising. Additionally, the illustrative style and subject matter convey a warm and friendly natural feeling, as well as one of quality.
