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Randy Heil, designer/art director/illustrator
Arnie DiGeorge, creative director
R&R Partners, ad agency
Insomnia Entertainment, client
The owners of Insomnia Entertainment recently bought the Golden Nugget Hotel & Casino and repositioned it with an Old Vegas theme. They have an affinity for the Vegas Rat Pack heyday and wanted their logo to reflect a spiritual melding of Old Vegas with Old Hollywood. Is the neon keeping you up at night or luring you out to play? We like to think it's a little of both.
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