Rick Blanco, Mattel, Inc., design director
Diane Coates, Mattel, Inc., senior design director
Cordula Allen, Chase Design/
Maria De La Cruz, Mattel, Inc./
Maria Gaviria/
Tatiana Redin, design team
Chris Lowery, Chase Design, writer
Cynthia Rapp, Mattel, Inc., group creative director
Margo Chase, Chase Design, executive creative director
Meighen Speiser, Mattel, Inc., producer
Chase Design, design firm
Mattel, Inc., client
After crafting the vision and strategy for the Mattel character brand, the Polly Pocket! team knew that the licensing program would play a crucial role in its growth. Since the graphic content and product design change with each season's trends, the challenge is maintaining Polly's essential personality for consumer recognition. The S/S 2005 Licensed Product Style Guide establishes new directions for apparel, accessories, electronics and home products, while continuing the consistent look of the Polly Pocket! brand.
