, Mattel, Inc., design directorDiane Coates
, Mattel, Inc., senior design directorCordula Allen
, Chase Design/Maria De La Cruz
, Mattel, Inc./Maria Gaviria
, design teamChris Lowery
, Chase Design, writerCynthia Rapp
, Mattel, Inc., group creative directorMargo Chase
, Chase Design, executive creative directorMeighen Speiser
, Mattel, Inc., producerChase Design
, design firmMattel, Inc.
After crafting the vision and strategy for the Mattel character brand, the Polly Pocket! team knew that the licensing program would play a crucial role in its growth. Since the graphic content and product design change with each season's trends, the challenge is maintaining Polly's essential personality for consumer recognition. The S/S 2005 Licensed Product Style Guide establishes new directions for apparel, accessories, electronics and home products, while continuing the consistent look of the Polly Pocket! brand.