, strichpunkt, graphic designerKirsten Dietz
, strichpunkt, art directorNorbert Hiller
, pr+co., writerJochen Rädeker
, strichpunkt, creative directorGernot Walter
, strichpunkt, typographerDie Arge Lola
, production/design firmsachsendruck / schlott gruppe
, producerschlott gruppe AG
Werte-Geschaeftsbericht 2002/2003 (Values-Annual Report). "As one of the largest European printing companies, schlott gruppe AG seeks to highlight its intangible values. Examples of these are presented here by reference to 24 personal, unusual associations which employees have. Personality, for example, is symbolized by the underwear of a sales force member. After all, you feel the most comfortable with something which is familiar to you. Meanwhile, the CEO interprets honesty as a portion of mincemeat from his favorite butcher." 104 pages, 7 3/4 x 9 7/8, perfect-bound, black and white throughout, emboss and foil-stamped hard cover.