Our challenge was to represent GATX as a company that can successfully marshal the unique capabilities of its employees and its assets to create sustained value for their leasing customers. The report features six impact spreads with strong, iconic photography depicting the company's attributes, process, scope and in-depth industry knowledge. The results indicate a clear communication of GATX's core capabilities coupled with employee photos and presents a powerful differentiating message to leasing industry customers and competitors. 162 pages, 8 1/4 x 10 3/4, perfect-bound, 4-color throughout.