The Coca-Cola Social Report is based on a simple concept: Coca-Cola's presence in the life of Brazilians. A presence that is not only expressed by a commercial relationship, but also through warm and friendly emotional ties built upon the last 62 years of Coca-Cola's existence in the country. The Report portrays Coca-Cola's role as an active participant, helping, supporting and contributing through a great number of social responsibility activities throughout Brazil. 48 pages, spiral-bound, 4-color throughout, slipcover of Naugahyde, foldout pages.