The ultimate goal of the SPCA of Texas 2003 Annual Report was to broaden constituency. Photography, full-bleed spreads and friendly type highlighted the organization's programs in action, promoting and demonstrating their unique benefits to the community's animals and people, too. The financials, printed on newsprint, featured pet portraits rendered in the Wall Street Journal style, while vivid colors used for the cover design made the book visually impossible to overlook. 36 pages, 8 x 10, saddle-stitched, 4-color first 16 pages and the foldout front and back covers,