This brochure was part of a relaunch campaign introducing the new name and new identity of the Blacksmith Applications software to the food-services industry. This brochure demonstrates and explains the ways that Blacksmith software is not only different than anything that currently exists, but also shows how crucial it is to the success and profitability of any food-service company. 22 pages, 5 3/8 x 8 1/4, perfect-bound, 2-color, round trim at top and bottom.