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Fritz Klaetke/Ian Varrassi, designers
Fritz Klaetke, art director
Susan Battista, writer
Kent Dayton, photographer
Process, production manager
Visual Dialogue, design firm
Focus, client
Focus, a new fitness center located on Boston's waterfront, set out to position itself as a different kind of health club with an emphasis on personal attention in a spa-like setting. This brochure is intended to intrigue potential members and get them to check out Focus in person. Evocative photography, minimal text and recycled stock help project a unique and inspiring image of the club. 16 pages, 3 1/2 x 5, saddle-stitched, embossed cover, 4-color throughout.
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