When Harter furniture needed help evolving its brand, we developed not just a new identity, but a whole new integrated brand culture, including updated showrooms, product offerings and communications materials. The Moderns rebuilt the Harter catalog from scratch, with new information architecture, photography, line drawings, product tear sheets, curated material cards, a price guide and a personality brochure. The new catalog is crafted of 100% post-consumer recycled paper and PVC-free ink and plastic. Three-ring binder, product booklet and individual sheets with tab divider pages, 4-color throughout.