A luxurious line of sweaters for children, Sam Little is the brainchild of a seasoned product developer. The challenges: (a) to bring child-like charm to a luxury product; (b) to create communications with luxury market appeal at start-up costs. The program takes a flash card approach that can be easily edited or modified as the collection evolves. Digital photography shot in-house. Paper was selected for its imperfect appearance. The headline type suggests a child's hand.