Created to highlight the various genres of Chinese programming available on Channel 9, the 'Masks' poster/print campaign, used the Channel's distinctive logo, we designed, to form a series of expressions (fear/laughter/sorrow) based loosely on Chinese Opera Masks. For Chinese New Year 2004 [the Year of the Monkey] the logos formed the face of a Monkey for poster/print and was animated into a corporate greeting for TV and Web applications.