, design directorRichard Chin
, art directorsEdwin Leong
/Hasnah Mohd. Samidin
, writersAndy Soong
, creative directorEdwin Leong
, executive creative directorRichard Chin
/Chi Keong Tey
, illustratorsFar East Offset & Engraving Sdn. Bhd.
, productionCarmen Koo
, strategyJ. Walter Thompson Malaysia
, ad agencyChannel 9. Ch-9 Media Sdn. Bhd.
Created to highlight the various genres of Chinese programming available on Channel 9, the 'Masks' poster/print campaign, used the Channel's distinctive logo, we designed, to form a series of expressions (fear/laughter/sorrow) based loosely on Chinese Opera Masks. For Chinese New Year 2004 [the Year of the Monkey] the logos formed the face of a Monkey for poster/print and was animated into a corporate greeting for TV and Web applications.