Richard Chin, design director
Richard Chin/
Edwin Leong/
Andy Soong, art directors
Edwin Leong/
Jackson Mah/
Hasnah Mohd. Samidin, writers
Andy Soong, creative director
Edwin Leong, executive creative director
Richard Chin/
Chi Keong Tey, illustrators
Far East Offset & Engraving Sdn. Bhd., production
Carmen Koo/
Cheryl Lee, strategy
J. Walter Thompson Malaysia, ad agency
Channel 9. Ch-9 Media Sdn. Bhd./
Jeremy Cheam/
Mark Hermon/
Benjamin Leong, clients
Created to highlight the various genres of Chinese programming available on Channel 9, the 'Masks' poster/print campaign, used the Channel's distinctive logo, we designed, to form a series of expressions (fear/laughter/sorrow) based loosely on Chinese Opera Masks. For Chinese New Year 2004 [the Year of the Monkey] the logos formed the face of a Monkey for poster/print and was animated into a corporate greeting for TV and Web applications.