Maurice Beauchesne/
Caroline Reumont, designers
Patrick Chaubet/
Kevin Peacock, BBDO Montreal/
Caroline Reumont, art directors
Stéphane Charier, BBDO Montreal, writer
Martin Beauvais, BBDO Montreal, creative director
Caroline Reumont, illustrator
Lyne Clermont, BBDO Montreal, project director
Colette Dumay, producer
BBDO Montreal, ad agency
Nicole Dube, Federation des producteurs de lait du Quebec, client
The objective: Increase milk consumption. The strategy: Tell consumers to drink at least two glasses of milk a day. The creative: The simple, effective slogan of 'One glass of milk is good, but two is better.' The results: It worked.
