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Kevin Christie/Trevor Williams, art directors
Brian Harris, writer
Carolyn Hadlock, creative director
Gary Sparks, photographer
Young & Laramore, ad agency
Delta Faucet Company, client
Research revealed consumers had difficulty imagining how faucets would look in their space. To alleviate this problem, we developed a 'faucet chip' similar to a paint chip. The resulting design was a clear plastic card with a faucet printed on it. People can take several home, and look through them to see the faucets in place. These Dream Visualizer Cards, as we call them, are a first in the faucet industry.
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