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John Hobbs, Bartle Bogle Hegarty, NY, creative director/illustrator
Big Magazine, client
The car, a '78 Lincoln Mark V, had a knack for being outside of a number of bars, galleries, studios, restaurants and residences we were visiting while putting the issue together. And like the city, it seemed to be getting on just fine despite being a bit tattered and bruised. The car was placed in a launch position as a nod to Detroit's growing cultural momentum.
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