How should you launch a new design company called Subplot? Throw a party with a book as the invitation. The cover sets the scene with the title A NEW STORY. Chapter One: PLOT. You are cordially invited to the launch of a new design firm. Come along and get liquored up at our expense. Chapter Two: SUBPLOT. A die-cut panel holds a packet of Alka Seltzer, a suggestion of how successful the party will be. 68 pages, 4 7/8 x 6.