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John Siddle, designer
Malcolm Buick/John Siddle, art directors
Michael Jager/David Kemp, writers
Michael Jager, creative director
Alex Williams, photographer
Scott Lenhardt/Tyler Stout, illustration
Jager Di Paola Kemp, design firm/client
JDK needed a capabilities package that showcased its work, communicated a unique point of view and was self-referential as a design object. The firm took a multimedia approach, presenting work on an interactive DVD as well as a foldout poster. Individual pieces contain JDK's design philosophy, Consciousness of Chaos®, and explain its Living Brand® strategy process. JDK's five-bar logo, woodgrain background, and identifying color are carried throughout. A plastic case and slipcover package the contents. 5 3/8 x 7 1/2.
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