For the AIGA's annual design exhibition, CSA embraced the challenges inherent in the AIGA's long, narrow space, and emphasized the long floor plate by creating an exaggerated perspective. A warm shade of red enveloped the entire exhibition, resulting in a cohesive transformation of the physical space, and a strong identity for the show. Organizationally, we mixed up mediums as an editorial comment on the fact that lines between design disciplines are continually blurring.
