The Antron Resource Center functions as a year-round conference center, educational facility and office for consultant staff and designers. Existing for over fifteen years, it is cost-effectively transformed for the annual NeoCon tradeshow at Chicago's Merchandise Mart. The primary 2003 project objectives for the space included assistance in building brand awareness and preference for the Antron carpet fiber brand, presentation of its market position and communication of Antron product family attributes, benefits and features.
