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Paul Tew, design director
Joseph Kosinski, KDLAB, design team
Jeffrey Dey/Dean Di Simone, art directors
Jennifer Kabot, writer
Greg Hoffman, creative director
Cory Hansen/Dennie Wendt, editors
Nancy Deverna, producer
KDLAB/Nike Brand Design, design firms
Nike, client

The Genealogy of Speed exhibit documents Nike's continued obsession with speed. On one wall, recessed shelves echo the air intakes of a jet plane, conveying the aerodynamic properties of the shoes themselves. On the opposite wall, a series of diverging lines, suggest an organic depiction of the Nike Speed product family tree. The genealogical data could be read as both a series of distinct product highlights and a continuous linear progression toward ever-greater speed.

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