Planet M's DVD Collection Environmental Graphics | Communication Arts

Mahesh Parab, designer
Raghu Bhat/Manish Bhatt, design directors/creative directors
Manish Bhatt/Mahesh Parab, art directors
Raghu Bhat, writer
Elsie Nanji, chief creative officer
Milind Aglave, illustrator
Ambience Publicis, ad agency
Ruchi Mathur/Ajay Mehra, Planet M, clients

Our client, Planet M, an entertainment store, wanted to highlight their new DVD collection. We designed innovative shop displays by rearranging the DVDs on the racks. Each display corresponded to a specific movie genre.

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