Formica launched their National Home Builder Program at the 2004 National Home Builder's Show. Their exhibit featured program text, available products and product applications. The KLI designed home builder program identity came to life as a glossy house frame delineating the space. A gargantuan, glowing lamp suggested the warm comfort of home while enticing home builders to 'turn on the light' and think about a long established brand as a means to greater success.
