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Cristian Jofre, MTV, associate creative director
Joaquin Molla/Jose Molla/Ricardo Vior, creative directors
Lizzie Otero, agency producer
Fernando Lazzari, executive producer
ALT, production company
la comunidad, ad agency
MTV, client
The Ten Most Requested Videos is a MTV show where people from all over Latin America vote online for the videos they want to see. Initially, the show took place on the street, where the hosts would talk with the public. For its first broadcast from a studio, we wanted to find an interesting way to bring the people into the show. So, the set design, show openings and countdown bumpers that play before each video were based on the concept that behind each video, there are votes from many people.
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