A 2 1/2 minute cartoon that opens with the symbolic glass of water historically associated with Evian. The remixed version of 'We Will Rock You,' now famous thanks to the Evian TV campaign, kicks in, and we see a figure emerge from the glass; it is Water Boy. We follow him in all his watery adventures; playing in a field of poppies, surfing a garden hose, being wrung out of a sponge, drenching a strange beast, dissolving sugar, putting out fire, freezing on an alpine peak. At last, accompanied by the crescendo of 'We Will Rock You', Water Boy meets his soul sister to produce a family of water kids. Evian thus expresses itself in an innovative way that is more about entertainment than advertising; what better way to deliver its promise of youthfulness?