Sideshow Creative/Side Show business cards | Communication Arts

Matthias Ernstberger/Kiyoka Katahira/Sarah Nöllenheidt, designers
Stefan Sagmeister, art director
Sagmeister Inc., design firm
Sideshow Creative, client

Lenticular on business cards for the New York-based production company Sideshow. When tilting the card the word 'SIDE' changes into 'SHOW' by turning the letters 'I' (becoming 'H') and 'E' (becoming 'W'), etc.

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