Criterion produces DVD editions that have created the industry benchmark, adding extensive archival materials, commentaries, shorts, scripts, interviews and essays. With a portfolio of films by directors like Truffault, Kurosawa, Fellini, Fassbinder, Bergman, Scorsese, Buñuel—and Linklater—Criterion demands packaging that reflects that level of greatness. The design had to capture the essence of the film's eccentric Austin personality, with authenticity and a heavy dose of DIY, which included handmade DVD menus shot on location.