V Chocolates produces premium toffees and chocolates. As most premiere chocolatiers tend to adopt either the 'grandma' or 'stuffy euro' look, we'd thought we'd give the V brand a little more spunk. The name recalls the French word vie, meaning life, so we wanted our design to be elegant but also vibrant and lively. The copy tidbits hidden on various panels add to the charm, with the 'Love Life' tagline summing things up nicely.
