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Diana Tung, art director
John Cooper/Dinesh Kapoor, writers
Michael Ashley, creative director
Arnika, ad agency
Blue Q, client
If the Communist party is in doubt, they conduct a focus group. One such focus group elicited a surprising result. Halitosis beat Democracy 3-1 in an annual poll to gauge future threats to Communism. The party recruited Arnika to develop a viable solution to fight this scourge. The packaging, copy and design for the breath spray were developed after extensive research, opinion polls and testing. Most Comrades love it.
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