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Jane Hathaway/Peg MacMaster/Michelle Tsay, designers
Matthew Carlson, creative director
Felix Fu, illustrator
Design Continuum, design firm
Felix Doolittle, client
The heart of the Felix Doolittle brand lies in its packaging, which houses the note cards and matching envelopes. They became distinguishable by creating the impression of hand-crafted quality and positioning the company as a luxury brand. The packaging communicates the precise details and charming stories expressed in Felix's illustrations. At a quick glance, one immediately notices the special package and appreciates the warmth, whimsy and quality of the Felix Doolittle brand.
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