The heart of the Felix Doolittle brand lies in its packaging, which houses the note cards and matching envelopes. They became distinguishable by creating the impression of hand-crafted quality and positioning the company as a luxury brand. The packaging communicates the precise details and charming stories expressed in Felix's illustrations. At a quick glance, one immediately notices the special package and appreciates the warmth, whimsy and quality of the Felix Doolittle brand.
