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Design / Packaging / Food/Drink
Waitrose bags
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Christian Eager
, designer
Bruce Duckworth
/
David Turner
, creative directors
Steve Baxter
, photographer
Peter Ruane
, photo-illustrator
Turner Duckworth
, design firm
Waitrose Ltd.
, client
This is a redesign of Waitrose's range of premium dried fruits. Targeted at Waitrose core consumers these packs use evocative close-up photography of individual fruits in all their perfection, to emphasize the specially selected fruit variety.
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