Design a family of tanning lotions that break from the multitude of industry stereotypes, while not alienating a finicky audience. The solution was a simple, actionable name/icon that, along with a touch-of-urgency, also hinted as to what the purchaser might expect from others after he or she became the golden Deity they were about to become. Finally, packaging it in a fun-to-use, squeezable pouch was like putting the cherry on top.
