Cambria Christensen, designer
Lara Harris, senior designer
An Diels, design director
Aimee Sealfon Eng, art director
Georgia Andrews, writer
Gael Towey, chief creative officer
Jill Taddeo, editor
Dana Gallagher, photographer
Martha Stewart Living Omnimedia, design firm
Martha Stewart Everyday for Kmart, client
Designed to highlight the product's giftability, the Martha Stewart Everyday Serveware packaging includes a grosgrain ribbon band, embossed paper and a usable gift tag, which appears on the top of each box. In addition, vintage-inspired labels clear the box of the typographical clutter typically associated with housewares packaging, giving more emphasis to the product. An elegant color palette of sky blue and chocolate brown further enhances the sophisticated appeal of this packaging.
