Loading ...
Fiona Curran, designer/typographer
Daren King, writer
Garrick Hamm, creative director
Jo Ratcliffe, illustrator
Williams Murray Hamm, design firm
Glenmorangie, client
Fallen was created by Virgin in partnership with Glenmorangie. True to Virgin values, the brand offers an alternative perspective in an over-populated sector—an antidote to mainstream vodka brands that typically concentrate on communicating a sense of product purity. Fallen ironically celebrates the idea of imperfection. This idea is captured in the strapline 'there's more soul in imperfection.' Available in three variants, each pack tells an engaging story, explaining the imperfect theme.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In