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Paul Diamond, art director
John January/Laura Piper, creative directors
Sullivan Higdon & Sink, ad agency
Shatto Milk, client
SHS used packaging to tell the story of Shatto Milk Company, a family-owned dairy that produces premium products. Each bottle focuses on one attribute of the milk. When lined up in the dairy case, they tell a compelling story. As a bonus, consumers have begun collecting the bottles, leaving more bottle deposit fees in the pockets of Shatto Milk Company, a welcome windfall for a real family farm.
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