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Hui Ling Chen, designer
Conor Mangat, design director
Brett Wickens, creative director
Nick Veasey/Jim Wehtje, photographers
Jeff Allison/Jamie Welsh, photo editors
MetaDesign, design firm
Adobe Systems, Inc., client
Problem: Adobe's packaging design for its creative professional product line was scattered and individualistic. Adobe wanted a concept that communicated product integration, maintained the integrity of the old brands, and did not leave the impression of abandonment to customers familiar with past designs. Solution: We used x-ray photography to capture the hidden skeletal forms of the original Creative Suite elements to represent the creative process that often goes unnoticed to everyone but the designer.
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