The first two in a growing series of wines, 'Libellule' and 'Papillon' enter a market flooded with new products. The recent de-regulation of the local liquor industry has increased the need for distinctive packaging. Consequently, these wines are aimed at a specific market: young, price-conscious wine drinkers. To make the wines 'fly' off the shelf, the packaging evokes the rich history of wine-making with classic imagery, treated in a modern composition and interpretative style.
