As an environmentally-responsible paint, YOLO Colorhouse needed an identity that visually promoted the brand while reflecting the unification of art, nature, science and simplicity. YaM Studio's branding, including packaging, is specific to the product yet distinct from other paint brands. In keeping with YOLO philosophy, the labels were printed with soy-based inks on process-chlorine-free 100% post-comsumer recycled paper.
