This style guide was developed to aid vendors in creating merchandise for A Series of Unfortunate Events the movie based on the deplorably bleak, but perplexingly popular series of books by Lemony Snicket. Not only does it contain all the wretched art elements of the branding, packaging and retail environment program, it also demonstrates the way the elements should come together—providing inspiration to merchandisers intent on finding the fortune in misfortune.
