The challenge for us was to rebrand Charlie Chaplin for the 21st century, using his values to speak to new audiences (kids, teens, young adults) and relaunch his image. Graphème developed a complete visual universe with icons, signatures, color palettes, typography and even patterns and borders, and poured it into a style guide that serves as an inspiring tool for licensees to create high-quality merchandising items that are fresh and timeless.
