We collaborated with Smead on an office supplies brand that reflects the way people work now. The MO product collection—folders, binders, paper—was designed for superior style and function in multi-use workspaces. Packaging walks users through the system step-by-step based on their needs and calls out the collection's many unusual details. The line is merchandised in clean, glossy fixtures for a premium feel. An e-commerce site helps visitors solve their small-office challenges.