Thielen came to us with the task of launching their German wine in the UK. Together's challenge was to create a fresh new brand to counter outdated perceptions of German wine, to demonstrate the wine's honest, artisan and inclusive nature and give the brand a strong, distinct personality. A characterful identity featuring quirky illustrations and a friendly tone of voice works across all communication platforms; packaging, direct marketing and e-commerce Web site (www.thielenwine.com).
