The focus of the report educates people about the large and underserved market for female sexual health. The four phases of the female sexual response cycle are described in combination with vintage images of women participating in mundane daily acts. The juxtaposition of images and words create a sense of irony and humor, which sustains the readers attention while describing the scientific nature of the problem. 74 pages, 5 1/2 x 7, perfect-bound, black and PMS throughout.