The report was placed in an oven mitten, to represent the fact that it is a food company. Another link with food and kitchen is the spine covered by cloth with a pattern reminiscent of old kitchen cloths. The inside covers are illustrated with motifs that remind us of old cookbooks. The concept is to reveal the secret of good cuisine through various advice, facetious illustrations and photographs: Put your heart into everything you do. 150 pages, 9 x 5, perfect-bound, Velcro attached to the cover, fold-out sheet attached to pages.