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Lemon Dao, designer
Eddie Booth/Ruth Lee/Dennis Ou, creative directors
Leo Burnett Shanghai, ad agency
petshome, client
The set of stationery reflects the fun, lively image of petshome, a small shop selling all kinds of pets. The objective is to create a cute image in every single contact with their customers. The shapes of pets' ears are very intriguing attributes and so we fold the corner of the paper used to create a heart-warming feeling.
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