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Kelsey Horne/Mike Meadus, art directors
Mike Meadus, writer
Paul Long/Mike Meadus, creative directors
MacLaren McCann, ad agency
YWCA Calgary, client
We wanted to find a different way to make people understand the horror of domestic abuse. The idea of abusing 9,000 annual reports one at a time was a little daunting, but we did it anyway. The response for our client has been outstanding. Thanks for icing the cake. 48 pages, 8 x 8, perfect-bound, torn and marred pages throughout.
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