To introduce a carpet collection designed for educational interiors, we focused on the idea of learning. Sketch-like illustrations merge with 'real' installations of the carpet, creating a rhythm of transitions from the imagined world to the real world—just like the question/discovery dynamic that drives the learning process. A muted palette helps emphasize the contrast between the carpet and the illustrations; and handwritten questions throughout reinforce the idea of learning as a continual work-in-progress. 28 pages, 9 x 9, perfect-bound, 4-color and PMS throughout, side-stitched binding.