At 50,000 Feet, we try to create artifacts with value beyond just their ability to sell product. Our latest catalog design for MINI MotoringGear is a prime example—it's a useful sales tool, but it also delivers content that adds to the MINI ownership experience. This split personality is embodied in a booklet that can be read in either direction. You shop for gear in one. And you motor in the other. 72 pages, 4 1/4 x 6, perfect-bound, 4-color and 8 page folded booklet in an envelope.