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Tracy West, art director
Reid Armbruster, writer
Ken Fox/Jack Sichterman, creative directors
Daniela Markova/Jonathan Sarmiento, illustrators
50,000 Feet Inc., design firm
MINI Motoring Gear, client
At 50,000 Feet, we try to create artifacts with value beyond just their ability to sell product. Our latest catalog design for MINI MotoringGear is a prime example—it's a useful sales tool, but it also delivers content that adds to the MINI ownership experience. This split personality is embodied in a booklet that can be read in either direction. You shop for gear in one. And you motor in the other. 72 pages, 4 1/4 x 6, perfect-bound, 4-color and 8 page folded booklet in an envelope.
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