Jennifer Muranaka-Chaney, designer
Margaret Keene/
Jennifer Muranaka-Chaney, art directors
Chris Adams/
Alasdair Graham/
Frazer Jelleyman, writers
Eric Grunbaum/
Duncan Milner, creative directors
Lee Clow, chief creative officer
Josh Withers, Arthaus, photographer
Riki Komachi, studio artist
Tina Dahl/
Sara Sulaimani, producers
TBWA\Chiat\Day, ad agency
Pedigree Masterfoods USA, client
This book was distributed to every Pedigree employee on Dog Day (the launch of the company's new dog-centric initiatives). Featuring a real dog collar and DOGMA dog tag, it clearly outlined their philosophy and helped them make the move from being just a dog food company to being a dog loving company. 36 pages, 5 1/4 x 7 1/2, perfect-bound, inserted into a board cover and held with a black dog collar and a silver bone-shaped dog-tag.
