The Science Museum is not a 'typical' museum. It's a progressive organization with very contemporary facilities; it's the place where you can view things and do things. Fun is a key element in the Science Museum's offer and it was essential for us to demonstrate this in the communication(s). Our solution was to present each venue individually and incorporate a 'hands-on' fun element. The science behind the fun element is explained to add interest. 6 1/4 x 8 1/2 cardboard box holding 9 cards with various attachments, 3-D glasses, tiny light bulb, ruler, etc. , and 3 cards with terms and conditions.