One from a series of posters. "The objective of this campaign was to quickly communicate the precision in which these knives are forged. We did this by showing how different foods might look after being sliced. The posters had multiple uses, but their primary use was in-store, so they needed to stand out in a very cluttered space—which is why the tomato, potato and the slab of meat are surrounded by tons of white space." 20 x 25 1/2, 4-color.
